1) To maintain a competitive edge in our
industry by remaining focused towards consumers and ensure
that a strong consumer voice is heard throughout our organisation. To
maintain our ability to listen and adapt our organisation to
meet the ever changing needs and demands of consumers and the growing
trends in the market.
2) To continually concentrate on the further
development of our Code of Practice through ongoing market research and
national consumer surveys.
3) To operate a quality not quantity attitude
towards the scale of our member base. To focus on the quality of the
Tradesmen we represent and for high volume subscriptions and sales targets
not to become our priority.
4) To demand high standards from all of our
members and take a zero tolerance policy towards any members who might
bring the IFMT and its members into disrepute.
5) To gain national recognition of our
organisation and a strong reputation for all of our members through above
the line and below the line advertising mediums. To promote the official
IFMT trademark as A Sign of Quality.
6) To focus heavily on the internet as our
primary advertising solution and to provide an innovative and accessible
web site allowing users to search our freely available database of
skilled, reputable and recommended Tradesmen and Contractors.
7) To provide all of our members with their
own web page within the IFMT web site in order to reduce their advertising costs
and increase business. To work towards providing additional benefits as
voted or suggested by our members.
8) To take the bulk of the Irish Building
Industry and related online searches through effective search engine
optimisation and internet marketing.
9) To continually monitor the performance of our
organisation and our members of staff through individual evaluation and
ongoing training and by taking on board comments, suggestions and
10) To ensure both the growth and continued
success of our organisation in gaining the confidence of today's consumers
by demonstrating our core strengths. We will constantly work towards being the leading
professional body in Ireland for Tradesmen and Contractors.
I am currently living in the UK but
looking at buying a house in Ireland that I could renovate. I will
need a variety of Tradesmen to work on the project while I am not
there and being able to hire reputable tradesmen through your
organisation will give me peace of mind. I look forward to being able to
source all my tradesmen from your web site. This will save me
valuable time and costly
telephone calls too.
Lovejoy, Surrey, England
Thank you for taking my email
seriously, it appears from the attachment that we are of the same
mind with regard to services to the consumer being equal to good
Crawley, Crawley and Sons, Co, Meath